Another unique aspect of GTRC is that they release almost exclusively cd's and albums in handmade packaging. Many of their releases are also limited edition. In the picture to the left (taken from the GTRC Fan Myspace) it's hard to tell, but the album's artwork is an actual matchbook that say's the title and date of the release. Inside the matchbook is a personalized messege from the artist. (Elijah Wyman.) More info on the release here.
Here's an interview with Grinding Tapes Recording Co.'s eccentric curator Jason Rozen.
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I've noticed that Grinding Tapes Recording Co. releases handmade cd packaging. Why do your prefer to handmake it, (do you?) and who makes it?We believe that handmade packaging gives each album in a release a sense of uniqueness. When I'm holding a numbered or hand-printed CD jacket with all of its individual idiosyncrasies, I feel like I'm holding a real piece of art rather than a CD cast that is simply utilitarian. There's a real warm human element to our handmade jackets. I like to think that someone who owns one of our albums could recognize their own in a pile of other albums from the same pressing because of the unique flaws that each piece has.
Also, the method of using physical media like vinyl and CDs to distribute music is becoming increasingly threatened by the convenience of both legal and illegal mp3s. We believe that physical media still has a place in music distribution and our handmade artwork is our way of showing that an album can have much more to it than the music.
A small group of people is responsible for making all the handmade Grinding Tapes releases. Generally, two or three of us from Grinding Tapes will get together with the artist over a few consecutive nights to screen print and glue the jackets. It's a blast. We normally just hang out, put on some good music, joke around, and enjoy making art. We generally have a plan when we start assembling the jackets, but oftentimes circumstance forces us to improvise.
To be fair, we only hand-make the packaging for smaller releases of up to 200 copies or so. We need to outsource larger releases to companies like Stumptown Printers ( www.stumptownprinters.com) or VG Kids (www.vgkids.com) because it's simply not practical to complete a project much beyond 200 copies by hand.
Pictured: Jason Rozen at far right w/ friends.
What tools or products do you use in making your packaging? Printing techniques, material sources, and any other helpful hints you have would be greatly appreciated.
One of our artists, Elijah Wyman, introduced us to a really neat screen printing device called Print Gocco. It's basically a very easy method of screen printing and we've been using it for printing most of the artwork we've released so far. We've also used stamps and carved plates.
For the actual material component of the sleeves, we often use a basic unglued recycled cardboard sleeve that we buy in bulk from Stumptown Printers. These are high quality sleeves and environmentally friendly, as well. We've also made jackets from scratch out of thin cardboard. We even made promo packaging out of brown paper bags, once.
Do any of your artists/customers complain that they don't get fancy (crappy) jewel cases in shrink wrap?
No. The closest thing to a complaint that we've ever received was an e-mail that simply said "fuckface". What I wouldn't give to know what that was all about. Maybe it was because we don't have any jewel cases in shrink wrap for sale.
In all seriousness, though, I don't think many people actually like jewel cases in shrink wrap. It's just what we're used to. Of course, we just throw the shrink wrap away. At Grinding Tapes, we normally either try to just skip the shrink wrap or put the album in a reusable plastic sleeve so we're at least not needlessly wasting some plastic.
What is GTRC's goal?
GTRC is pretty much all about the concept. We want to put out socially relevant music with the ultimate goal of improving the world as a whole. While that might sound pretentious, we are doing what we can in our own modest way. We traditionally donate a substantial portion of the sale price of any album to an accredited charity of the artist's choice. We also use recycled materials in our packaging whenever possible. We hope that we are setting a good example for other small labels and we are proud to be part of an increasingly prominent social consciousness in the Boston independent music scene.